Primatte returns to Imagica

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IMAGICA CORP., Tokyo, Japan, today announced that Primatte®, a world-class high-end chromakey plug-in, available for all major compositing, editing and DI applications, is now back under the IMAGICA banner. Originally developed by IMAGICA, Primatte sales had been managed by Photron Ltd (Tokyo) and Photron U.S.A. (San Diego) for the past 10 years. Primatte® chromakey software offers powerful, ultra-precision matte-control functions for superb quality image compositing. Primatte® is resolution-independent software, and supports video, HDTV and film images. The basic algorithm utilized in Primatte® was originally presented at the 8th NICOGRAPH Conference and the 23rd Imaging Technology Conference (both in 1992) and a U.S. patent was granted in 1994. The software version of Primatte® supports Windows, Mac OS X, Linux and IRIX. Plug-in modules are available for various applications such as Autodesk M&E inferno/flame/toxik/combustion, Avid DS/Media Composer/Adrenaline/Xpress Pro, Quantel generationQ, Sony XPRI, Adobe After Effects/Photoshop and many others. The fast-processing version of the Primatte, PrimatteRT/RT+ is provided as the algorithm and available for FOR-A VRP-1, Apple Motion and Vmatte MBC. Primatte® features include a unique method of calculating key values, superb color processing on the soft-key portions of the image, clean and precise blue-spill removal functions, and easy set-up and operation. Makoto Tsukada, Managing Executive Officer of Engineering Solutions Division of IMAGICA Corp. states, “We’re delighted that Primatte is again under the IMAGICA banner. This allows a synergy with research and development, sales, and support, and allows us to extend our offerings to the marketplace and our global client base. Primatte customers can depend upon the same strong support structure they’ve experienced, both now and in the future”. IMAGICA's answers to the expanding demand of Digital Intermediate are being showcased at IBC 2005, which includes IMAGER XE® -ADVANCED PLUS with new features & speed up, newly designed newly designed IMAGER HSR High Speed Recorder.

About IMAGICA Corp.:

IMAGICA Corp., Tokyo, Japan, founded in 1935, is one of the largest post-production facilities in Japan, and a leader in the entertainment industry in providing the best solutions for digital intermediate and digital cinema productions. For further information, contact: IMAGICA Corp. 2-14-1 Higashi-gotanda, Shinagawa-ku, Tokyo Japan, telephone +81-3-3280-1119, fax +81-3-3280-7527 http://www.ise.imagica.co.jp/imager